Supplying Underworks was an easy decision for us at UnderMyPants. We both start with the same vowel and have launched from the same great state in Australia – Victoria.
Launching in 1999 Underworks has grown from an Australian startup to expand to an Australian staple. Underworks is now sold throughout major department stores in both Australia and New Zealand. They supply socks, underwear and have even expanded to thermals.
Underworks has a great story. 18 years ago it launched its All Day Socks range. This range was created to promote healthy circulation and comfort for people with diabetes. The socks we’re a hit with everyone, not only those with diabetes. They were comfortable, promoted good health and we’re quality socks.
So how does a company expand from socks for diabetics to underwear and socks for all? Innovation. The company has a strong team of designers who work together to produce products that consumers actually want. A perfect example can be seen with their colour sort sock range which has been helping mums sort their kids socks for over 10 years. Whether it be socks or their comfy underwear, Underworks is sure to have designed a product that is quality and comfortable.
In their expansion from All Day Socks Underworks developed an everyday essentials range that has the whole family covered. They produce underwear and socks for every age and occasion. Whether you’re after back to school staples, sports gear or the perfect sock for work you’ll sure find it at Underworks.
Designed in Australia, Underworks has been designing its large range of male, female and kids ranges from its Victorian headquarters for the last 18 years. Their products are manufactured overseas and quality tested to ensure they meet their high standards.
Whether you need back-to-school staples, some sport must-haves or the perfect sock for work, the Underworks range is sure to have you covered.
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