I love the story of Jockey. A company which has been around for over 140 years, Jockey has some amazing history. It all started in Michigan in 1876 where the founder, Samuel Cooper started producing socks for lumberjacks. Samuel identified that the lumberjacks of Michigan were suffering from poor quality socks and he created comfortable quality socks for them. Sam’s success lead to the foundation of Jockey and brought fourth their missions to create products that “satisfy the human need for comfort”.
The Jockey story continues to impress. In 1902 the company set up a new factory to produce its underwear and socks items. The building which was finished in 1902 is still used today and is the global headquarters. That’s cool!
The continued growth of Jockey continued well into the 1920’s where they had their next big break. Jockey created the Y brief underwear. The Y brief was an innovation in mens underwear and it was the most sought after item. The Y brief become a global seller and the briefs are still being sold today! That’s impressive. That’s an underwear that has truly lived the test of time.
Jockey wasn’t always called Jockey. In fact in 1972 the company changed it’s name from Coopers Inc. to Jockey. The name was trademark for global use and that year was the first real breakthrough the organisation had in becoming a global powerhouse.
Another interesting fact of Jockey is that it’s growth was all done through a family. Samuel Cooper’s sons helped grow the business and after that Harry Wolf Senior took over. Today, Harry’s great granddaughter runs Jockey International and the family tradition has continued.
Jockey is sold in over 120 countries. Jockey not only make underwear but socks, thermals, sleepwear and more. With over 140 years of experience, it’s amazing to think that it is the powerhouse it is today from simply supplying lumberjacks with comfy, quality socks.
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