Sloggi Bikini Brief
Sloggi Bikini Brief:
Sloggi Hipster Brief
Sloggi Hipster Brief:
“Sloggi are an international brand that has sold over 1.3 billion pairs of briefs. Why? Because they use real cotton fabric to produce the softest comfiest underwear. And it lasts!”
Sloggi are a global favourite. Starting in 1979, Sloggi has grown to become one of the bestselling women’s briefs around the world. In fact, they are number one in Europe. Even more amazingly, since 1979, they have sold 1.3 billion Sloggi’s. That’s a huge amount! So much for women forgetting to buy their underwear?
Some fun facts about Sloggi
Sloggi all started in 1979. The business had one single cause. They wanted to be the world’s first brief that was made from extra-combed cotton that was spun around elastic Lycra. Sloggi believed that everyone wanted the freedom of movement that cotton gives you whilst having the quality of a pair of underwear that keeps its shape wash after wash. Boy didn’t they succeed. Sloggi grew from strength to strength to be one of the most bought briefs today.
In 1986 Sloggi expanded into Men’s underwear. They started producing men’s briefs and trunks. From 1986 to 2015, Sloggi used one of Australia’s favourite celebrities to launch its EverNew briefs. Using Kylie as its global ambassador Sloggi continued to grow as a global powerhouse. Of course, we know that using Kylie was always going to be a success. From when she hit our screens on Neighbours, we knew what a fair dinkum actress and role model she was.
© undermypants.com All rights reserved.