“Swanky Socks have blown up since starting in 2013. A trans-Tasman business, these kiwi made socks are quality and stylish”
Swanky Socks have been around since 2013. Starting in New Zealand, Swanky Socks are one of the original sock companies which brought style back into socks. With an aim to empower their customers ‘to live life in style with confidence and purpose’ they truly have spread this mindset.
Swanky Socks is founded by two brothers who had a vision to turn an everyday essential item – socks into a fashionable and inspirational statement product. Their core focus was on quality, design, comfort and affordability. Given their quality of socks and fresh designs, it’s safe to say they have easily achieved this.
In 2014 Swanky Socks launched three designs which quickly become the market leader. Through these three designs and the quality of the socks Swanky Socks were able to grow to be a global business. They had their socks stocked in 250 retail stores around the world. Today, Swanky Socks is offered across four continents and various online websites like UnderMyPants.
Quality in fabrics is easy for a company whose from New Zealand. There’s enough wool going around to produce thousands of quality durable socks! But, being a quality item isn’t enough for Swanky Socks. Swanky Socks combine the best materials with an ethical focus – ethically sourcing and producing their stock. Some materials which their socks come in include mercerised cotton, New Zealand Marino Wood, New Zealand Possum Fur and silk.
Four years on, Swanky Socks pride themselves on being a consumer driven brand. They pride themselves on listening to their consumers and developing new everyday products that they actually want. Starting with listening, Swanky Socks uses insight-driven data to create the creative socks that you’ll want on your feet.
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