After last years War on waste series on the ABC everyone in Australia got a little more conscious of our environment. The series did a great job at calling out our current ways. In particular, it focused on everyday activities that we all love, yet are devastating our environment. Look at take away coffee cups, plastic bags for shopping and fast fashion!
As a reseller of underwear, we were particularly taken aback by the fast fashion statistics. 500,000 tones of textiles and leathers end up in our landfill each year. This equates to $500 million worth of textile waste each year. Even more alarmingly, Australian’s are the second biggest consumers of textiles in the world. On average, an Australian will consume 27 kilos of new textiles each year and throw out 23 kilos. The scary part? Of the 23 kilos of clothing that we throw out each year, 15 kilos of this can never be broken down. It will just waste away in our landfills, destroying our environment.
These statistics are alarming. These statistics don’t even go into the manufacturing process. Imagine all the damage that is done to our environment to produce the 27 kilos of textiles that we consume each year. I would hate to imagine the impact it is having on our waterways, fields and overall environment.
So, the question came to us, what can we do in the underwear industry? We looked at in the market and surprisingly, we found a lot of brands that are doing good things. In this week’s blog we celebrate a new underwear brand from Denmark, look at what’s happening in Australia and pose a question to you about your underwear.
Silver lining is an organic basics company producing underwear and t-shirts for men out of Denmark. Their catch? Their basics are produced out of recycled nylon and have a polygene applied to it for odour control. What does this mean? Silver lining’s aim is thanks to their technology, kills bacteria so no need to wash your underwear as much as we currently do. They tackle our environmental waste by reducing the amount of energy and toxins released into the environment from our washing machine.
Not bad. This company is doing a kickstarter, so look them up if your interested!
Labels to look out for
Ethical clothing Australia lists a number of Australian producers who are doing their part. Companies like Atlast the label, are using recycled materials to produce underwear that is made with minimal effect to our environment. Make sure you go to – http://ethicalclothingaustralia.org.au to see what’s out there.
Wouldn’t it be cool if…
To finish this weeks blog we want to pose a question. Wouldn’t it be cool if we could recycle our underwear and socks? Instead of throwing our pairs out to landfill, what if we could put them in the recycling bin? Or what if we had a new bin, one purely for textiles. We could apply a new process to help recycle our clothing rather than leaving our 23 kilos in landfill. Just crazy ideas that haven’t been answered yet. Let’s us know your thoughts!
Mark W May 7, 2018
Tags: environmentally friendly fashion, future fashion, innovative fashion, recycled clothes, recycled underwear, recycled socks, conscious fashion, conscious, green thumb, save environment, trends, fashion trends, UnderMyPants, environment, underwear